What steps should I take to avoid complaints about my email newsletters? I want to make sure my campaigns are welcomed by the players, not something they just want to unsubscribe from.
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Also, avoid sending too many promotional emails — balancing useful content with offers seems to be the way to go. From my experience, making your emails feel personal and relevant to the recipient helps keep complaints at bay. And, like someone else mentioned, always respect their right to unsubscribe easily!