What steps should I take to avoid complaints about my email newsletters? I want to make sure my campaigns are welcomed by the players, not something they just want to unsubscribe from.
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What really worked for me was ensuring that I gave users clear options to opt in and out of certain types of emails. Also, I found an article on https://newskarnataka.com/gaming/email-marketing-for-igaming-how-to-avoid-the-spam-folder/12062025/ that emphasizes the importance of not overwhelming people with too many emails. Keeping your frequency consistent and offering value in each email (like exclusive offers or updates they care about) really helps. I also recommend adding a simple, easy-to-find “unsubscribe” link to make sure users can opt-out without any hassle.