What steps should I take to avoid complaints about my email newsletters? I want to make sure my campaigns are welcomed by the players, not something they just want to unsubscribe from.
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Also, avoid sending too many promotional emails — balancing useful content with offers seems to be the way to go. From my experience, making your emails feel personal and relevant to the recipient helps keep complaints at bay. And, like someone else mentioned, always respect their right to unsubscribe easily!
What really worked for me was ensuring that I gave users clear options to opt in and out of certain types of emails. Also, I found an article on https://newskarnataka.com/gaming/email-marketing-for-igaming-how-to-avoid-the-spam-folder/12062025/ that emphasizes the importance of not overwhelming people with too many emails. Keeping your frequency consistent and offering value in each email (like exclusive offers or updates they care about) really helps. I also recommend adding a simple, easy-to-find “unsubscribe” link to make sure users can opt-out without any hassle.